Aaron Irizarry aka “Ron”, is the Director of User Experience at Nasdaq and co-author of Discussing Design: Improving Communication and Collaboration Through Critique. He is a product designer who has been building web based products for over 15 years. He combines his background in visual design with a passion and deep understanding of user experience and interaction design to focus his efforts on creating well rounded product experiences. You can follow his frequent ramblings about food, sports, music, and design on twitter at @aaroni.