Jesslyn Beattie is Director of UX for Universal Mind in Dallas. She holds a keen interest in design thinking, customer research, experience strategy, and business innovation. Jesslyn’s style of work relies heavily on the belief that the best products come out of a collaborative and iterative process where team members talk often and honestly, feedback is received quickly and fixed even faster, and where user needs and context is the primary driver for creating a delightful solution. Passionate about the Dallas design community, Jesslyn organizes the local chapter of Ladies that UX, conducts workshops with local universities, and is an avid contributor to local meetups.