Kate Kiely is a Sr. Content Strategist at Avvo. With a background in education and the arts, she takes a creative, collaborative, and story-focused approach to her work. Kate has been working with content in one form or another for the past 15 years. She got her start at local companies like POP, Nordstrom.com, and Seattle Magazine, and continued her career in the Bay Area before returning to Seattle. In her current gig, she is an instigator of cross-functional conversations about IA, SEO, UX, LOL, and other cryptic things.