
From Script to Schema: Mapping Stories with AI Knowledge Graphs
In person talk at WIAD London 2025
Ever wonder what makes your favourite TV shows tick? Drawing inspiration from BBC's 2010 Mythology Engine, I'll show you how I used AI to explode TV drama transcripts into beautiful, explorable knowledge graphs. We'll map out everything from political intrigue in The West Wing to timey-wimey shenanigans in Doctor Who, breaking down the characters, places, and events that make these stories come alive.
Roll up your sleeves for a hands-on journey through schema design, Python coding, and the latest in AI tech (LLMs, Neo4j, and GraphRAG). You'll learn how to set up your own story-mapping playground using free tools, and see why knowledge graphs are becoming the secret sauce in AI-powered search and retrieval.
Whether you're a data nerd who loves untangling narrative complexity, someone looking to level up their knowledge graph skills, or just want to geek out about Doctor Who, come see how AI can help us discover new patterns in the stories we love.
Biography
Mike Atherton builds smart content systems that push technical boundaries. A UX leader who shaped digital experiences at BBC and Facebook, he now creates AI-powered solutions for information discovery and delivery. His projects range from automated news podcasts to knowledge graph construction, always focused on practical applications of emerging tech.
Author of Designing Connected Content and veteran conference speaker, Mike brings deep expertise in information architecture and a track record of transforming complex narratives into accessible, connected experiences.