Krysta has been a practitioner of design thinking for over 17 years and applies her information architecture, UX strategy & research, and product management expertise to crafting user-centered digital experiences. Working with clients in industries ranging from financial services, to healthcare, to cultural institutions, she has a passion for influencing the way people interact with technology and savors the challenge of breaking complex information into simple interactions. Currently the Director of User Experience at Perficient/Digital, Krysta’s a travel, comedy, and food enthusiast and holds a Master of Science in Information degree from the University of Michigan.