Andrea's design practice is focused on triangulating the sweet spot where business goals, customer needs, and technology meet. Her practice areas include business analysis, design research, design strategy, experience design, content strategy, IA, digital UI design, software product design. She brings to every design challenge her diverse background: from academia to classical advertising, digital UI design to system and experience design.
Andrea’s current interests are in developing methodologies to support the work of designing for and within complex systems and at scale, unleashing the power of design to accelerate business results, using strategic foresight to frame corporate innovation, supporting and nurturing the next generation of designers into future design leaders, and cultivating design literacy across the broader organization.
She blogs occasionally at andreaop.com, although nowadays, sketchnotes outnumber long-form writing.