Dr. Mohammed Al-Husban is the Head of UX in SmartCitti, UK. Mohammed has over 16 years' experience in managing and delivering delightful digital experiences. The Architect of Happiness and the designer of the most extensive usability test in Europe. Dr. Mohammed has an internationally recognized track record in UX and Usability. He works with world-leading IT businesses (Fortune 500) to lead the immersive and creative experiences that strike a balance between the consumer needs and the business needs while aligning the product's roadmap to market needs. Passionate about leading UX projects, a natural digital leader, and a proactive performer who is always ready to go the extra mile. He designed many digital strategies for projects with different scales and scopes.
Currently, he is involved in designing UX and digitalization strategies incorporating cutting edge technologies such as Artificial intelligence, Machine Learning, AR/VR, Big Data, Emotional Review to enable acceleration in economic growth and improving the quality of citizens' lifestyle in areas such as Smart Government, Smart Cities, Smart Education, and Smart Business.