Eunhee Kim is a UX researcher and leader of the Insight Team at Rapport Labs, a Korean IT startup, where she specializes in developing research strategies that drive meaningful business impact. Over the past nine years, she has played a pivotal role in establishing and leading UX research organizations across various IT startups, including Hyperconnect, Money Labs, WAVE Corporation, Wanted Lab, and Delivery Hero Korea. Her expertise lies in building and scaling UX research functions that enhance product innovation, inform strategic decision-making, and create measurable business value.