Garrett French is the founder of Citation Labs, a large-scale link-building agency for clients such as Verizon, Adobe, and Angi (formerly Angie’s List). He is the co-author of the backlinks “bible,” Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (Ultimate Series).
His work on Frequently Unasked Questions began when he asked: “How do we make sales webpages genuinely useful to humans?” and continues in his explorations of buyers’ advocacy and value maximization across an offering’s complete lifecycle.