Jeff Berg is a Media Director and User Experience Developer at IBM Interactive Experience in Chicago. Jeff's experience includes interaction design, visual design, 3-D design, and code development for clients including Coca Cola, L.L.Bean, The Smithsonian, MoMA NYC, The Palace Museum Beijing, The Hermitage Museum, The Egyptian Museum Cairo, and City Forward. Jeff has shared his code expertise in publication with Wiley WROX, and has been interviewed by the New York Times Magazine for his work in virtual world environment development. Jeff brings 13 years of user experience expertise to solve the new challenges presented by the unprecedented data saturation of today's technology ecosystem.