Lynn Boyden (@lrb23) trained as a librarian at UCLA and has provided strategy, user experience research and information architecture for various digital agencies, Symantec, Yahoo! and the University of Southern California. She operates her own strategy consultancy in Los Angeles, where she counts Instagram, HSBC, the UCLA School of Nursing, UCLA Marketing & Communications, the LA County Museum of Art, the University of Illinois, and KBHome and others among her past and current clients. At USC she worked with internal clients to revamp the business processes and web content for the entire business and finance operation of the university. She created the strategy for the main USC gateway and countless school, administrative, and research unit sites on campus. Since 2001 she has taught user experience design in the Master’s degree program in Information Studies at UCLA and currently teaches in the Design Tech department at Santa Monica College. She is an active speaker, mentor, and advocate for professional communities in user experience, information architecture, and content strategy both locally and globally.