Martina is a UX/Service Designer and a certified Psychologist = UX Psychologist, working since 2001 on re-designing certain parts of the web. Since 2009 she was able to influence the eco-systems in big companies like Volkswagen, T-Online, eBay, PayPal, Emirates Airlines, Cortal Consors (BNP Paribas), StepStone, The Co-Operative Bank and many others. She has also supported some chosen start-ups in Germany and the UK, primarily by driving their research and strategy phases and therefore establishing a user-centred Design approach and the supporting structures. Further, Martina is very engaged in sharing the knowledge, so next to public appearances at conferences and meet-ups, she is a mentor for younger, but also experienced colleagues, as well as an instructor for UX in the Brainster Academy.