Raelin Sawka Musuraca is a researcher and strategist with more than 20 years of experience helping companies develop a deep understanding of their customers through mixed-methods research. Currently, Raelin is Assistant Teaching Professor in the Human-Computer Interaction Institute (HCII) at Carnegie Mellon University. Previous to Carnegie Mellon, Raelin managed UX research efforts at BNY Mellon, American Eagle Outfitters and her own digital firm, Sharp Creative.