Rosalia is a service designer at the Department for Digital Transformation of the Presidency of the Council of Ministers. She studied Interior Design and Product & Service System Design at the Politecnico di Milano and, thanks to her collaboration with Mare Culturale Urbano, developed a thesis exploring the intersection of urban regeneration, community service enhancement, and social impact. During her professional journey, working in Intesa Sanpaolo’s Innovation Department and earning a Master’s in Strategic Marketing from 24 Ore Business School, she gained a deeper understanding of the challenges of service digitalization and its impact on people’s lives. Today, within the public sector, she focuses on Italian and European digital identity projects, seeing digital identity as a key enabler for accessing public services and exercising one’s rights. Her goal is to contribute to the design of functional and meaningful solutions built on virtuous, long-lasting, and sustainable models that create value for the entire ecosystem.