Silvia Calvet is an Experience Design Associate Director at King, the video game developer that specialises in social games such as Candy Crush. She works at the intersection of business, technology and users. With a strong background in consultancy, in the last few years she has been working inside digital product teams. She is passionate about customer experience, collaboration, business results and sustainable growth. She has been a speaker in conferences such as Interaction, EuroAI and Agile Spain. And she’s the co-founder of IxDA Barcelona and founder of UX book club Barcelona.