Soyeon is currently the UX Director at Mirum Hong Kong, a WPP company based in Hong Kong. With over 18 years of design experience, she has collaborated with renowned companies and clients such as Sony, Cathay Pacific, Urban Outfitters, BMW, HKEX, and many others. Soyeon has actively contributed to the IA community for over a decade, curating meetups including World IA Hong Kong. Her passion lies in crafting sustainable and impactful designs that enrich the lives of customers, colleagues, and friends.