I have a Ph.D. in Psychology. I apply research in brain science, and psychology to predict, understand, and explain what motivates people and how they behave. My consulting includes applying behavior science to the design of websites, software, medical devices, tv ads, physical devices, presentations, experiences, and physical spaces. I am an author, teacher, mentor, and consultant to Fortune 1000 clients, government, non-profit, and start-ups. My books include: How To Get People To Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What makes them click?
Specialties: Behavioral Science, Brain Science, Psychology, User Experience