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B2B UX. When Research Subjects are Your Customers

Presented by:

Mark Thompson-Kolar

Most usability testing and user interview education of UX professionals focuses on B2C scenarios, but B2B scenarios just as common. Ensuring the research is valid for B2B customer/users requires that UX researchers keep some important points in mind, which I will share in this talk.

Presented

February 2018

Duration

12 min

Language

English