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BBC account: How did the BBC launch a highly strategic, pan BBC, user centric, capacity

Presented by:

Cyrièle Piancastelli

The BBC is a large and complex organisation. 35 million unique browsers access our services every day. We serve 308 million households worldwide and 64.1 million people in the UK alone. Creating value for these audiences means getting the right content and information to the right person at the right moment. Enabling personalised content discovery and recommendations relies on two main elements : clean and meaningful data as well as sensible and enjoyable user journeys.

I’ll tell you how, as a UX Architect in myBBC, I used the data to create information - using structure and context - and how I used the information architecture to improve the data quality.


February 2017


35 minutes



Session time

11:40 - 12:15pm