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This year on 4 March 2023, WIAD Los Angeles will host the event at ArtCenter Pasadena with the theme Orientation & Wayfinding.

Join the Los Angeles information architecture community for a one-day, in-person event featuring guest speakers and networking!

Please contact us through email for sponsoring and support the event.

Event date
Sat, 4 March 2023

Venue, parking and transit


Ahmanson Auditorium, ArtCenter College of Design 1700 Lida Street Pasadena, CA 91103


Free parking at the South parking lot in the ArtCenter’s Hillside Campus.

Public Transportation

  • Metro Gold Line - The Metro Gold Line links downtown Los Angeles to the Pasadena area. The train stops at the Fillmore station, just one block from South Campus.
  • Pasadena Transit - Pasadena Transit connects ArtCenter’s Hillside and South Campuses with weekday shuttle service. The “Route 51/52” Pasadena Transit bus currently runs Monday through Friday.




10:15 AM


Event start

10:30 AM

Origins and Destinations: Gabrielle Klein-Mejia

The unique orientation and wayfinding challenges of various Foothill Transit bus riders. This will look at the experiences of selected customer segments and personas as they navigate planning and executing a trip on public transit.

11:00 AM

Digital Accessibility in Wayfinding: Jessi Shakarian

How do different types of users perceive and understand their digital surroundings? Jessi will share personal experiences working on digital products, how to make these products accessible to those with physical disabilities, and how to give users confidence in their decisions.

11:30 AM

Lunch Break

Enjoy the food and the beautiful view of Pasadena

12:45 PM

Information Architecture and Geographic Info. Systems: Sheridan Moore

Imagery and remote sensing data deliver location intelligence that helps solve our cities' most complex problems.

1:15 PM

Harnessing the Power of Synergy: Richard Caballero

Geographic information system, IA, and UX in LA

2 PM

Impactful Storytelling: Lauren Rosenfeld

How to create impactful storytelling of your world with a story map?

3 PM

Interactive retrospective

An unmoderated semi-workshop for 

  • thoughts about wayfinding and orientation
  • key takeaways from the event
3:45 PM

Global Keynote: Leah Ferguson

Designing environments: How wayfinding, visual design, and IA shape our experience

4:45 PM

Closing and Thank you