Debra Gelman is a leader, strategist, author, and practitioner in the digital design and user experience space. She leads UX and design teams in the creation of transformative digital products for B2B, healthcare, commerce, financial services, and publishing industries. Deb manages a team of designers and researchers who take a data-driven approach to design, using quantitative and qualitative metrics to innovate and inform how products will look and function. In addition to articles in leading industry publications, Deb is the author of Design For Kids, published by Rosenfeld Media in 2014. She creates sites, apps and virtual worlds for clients including PBS Kids Sprout, Scholastic, Crayola, Pepperidge Farm, Campbell’s Soup and Georgia Public Television. Deb led the research and design of Planet Orange—a site designed to teach 1st through 6th graders financial literacy—which won a USA Today Education “Best Bet” award.
Deb holds undergraduate degrees in Visual Media and Psychology from American University, and a Masters in Information Design and Technology from Georgia Tech. She lives in the Philadelphia area with her very patient husband and her precocious daughter, who wants to be a princess paleontologist when she grows up. You can follow her on Twitter at @dgelman.