Zaira is an experienced UX Designer currently working in the insurance industry where creative and visual thinking is key. She has been involved in international projects based on digital solutions as e-commerce platforms, tools to manage cases and claims, mobile apps etc. Her background is in Fine Arts & Design. She uses methods from Design, Service Design, Interaction Design, User Research and UX Design. She believes that understanding the problem, the business goals and the users' needs is crucial to define the solution. Then, by using iterative user tests, the perfect visual design can be achieved to get a good user experience.