Tim Gallati is a graduate student pursuing a Master of Library and Information Science at UCLA with an emphasis in information architecture. In addition, he is the Director of Search Engine Marketing at 300FeetOut, a San Francisco based media firm. Tim began his career with A1 Discount Hotels (A1D), an online hotel reservations company. An early adopter of the pay-per-click model, Tim created and managed A1D's search engine marketing operations, directed usability testing, led the analytics team, and developed effective user-centered design strategies. Tim continues to consult widely, creating global search strategies for both large-scale luxury hospitality brands and independent hoteliers.