Gordon Ross is Vice President and Partner at OpenRoad and has been designing and delivering high-impact websites, web applications, and intranets for the past 17 years. Gordon has been instrumental in the growth of ThoughtFarmer, OpenRoad’s social intranet platform. Recent projects include BC Hydro, ICBC.com, Mountain Equipment Co-op, and the Vancouver Public Library, as well as strategy and service design for the Ministry of Attorney General, Ministry of Transportation and the World Bank. Gordon is a frequent speaker at conferences. You can follow Gord on Twitter @gordonr.