With a breadth of professional experience (B2C and B2B SaaS, startups, consulting, agencies, and ecommerce), she’s seen the spectrum of design process, teams, and tools. Astrid is a UX Lead whose professional passion is helping teams create shared understanding of business and user needs through flexible and efficient processes, experimentation, and iterative design. An advocate of continuous improvement, she believes that individuals and teams should always be learning. Astrid’s always down to talk shop as well as to share her career experiences to help others find their right place at the right time.