He was born in Lima-Peru, but from an early age moved to Bogotá-Colombia. Back in Lima, he studied Communication at Universidad de Lima, before working in the national daily newspaper Perú21, owned by Grupo El Comercio; from its founding until 2006. That year he moved to Spain, where he obtained a master's degree in Psicocreativity from Universitat Autònoma de Barcelona. He currently works as a multimedia journalist at the Dutch news network Zoomin.TV, which is the largest producer of online video news in Europe, and the largest European YouTube Network, publishing around 200 news videos daily in ten languages on more than 1500 channel sites across 11 countries. Francisco is also a specialist in data journalism, and right now he is developing his own project CloudPro.Cat. At the same time, he works as a musician, exploring the possibilities of the Internet as a platform beyond the distribution, but the music production itself.