Joe Sokohl is a Principal UX Designer for Coforma. For the past 20+ years, Joe Sokohl has concentrated on crafting excellent user experiences, using content strategy, information architecture, interaction design, and user research. A consummate UX generalist, he helps customers effectively integrate user experience into their product development. In addition, he has led teams as small as three in the same room to as large as 25 across three countries and six sites.
He’s written a chapter on IA in 97 Things Every UX Practitioner Should Know as well as presented at conferences around the world, such as SXSW, the IA Summit, The IA Conference, UX Australia, Agile World, and edUi…unless he’s out motorcycling.