Lisa D. Dance is a UX Research Consultant and Founder at ServiceEase, where she helps organizations understand customers’ needs and wants and improve the usability of their websites, apps, and digital products through research, testing, and training. Her experience ranges from working with SMBs to enterprise organizations like Indeed and Genworth where the website won 17 national and international awards and ranked high on customer satisfaction. Lisa earned a B.A. in Political Science, a Post BA Certificate in Marketing, and a Specialization Certificate in Interaction Design. In 2019, Lisa created the UX Census (RVA) Survey, an annual survey of the UX Community in the Richmond, VA area. Lisa is the author of "Today is the Perfect Day to Improve Customer Experiences" and contributes articles to CMSWire.