![Matt Hollidge](/sites/default/files/styles/persons_list_profile_picture/public/images/2020-11/Matt-Hollidge.jpeg?itok=FwJg1dra)
Matt is an information architect and ideator at Kore who draws upon broad cultural and societal influences to innovate through the collision of ideas and fields, re-imagining approaches and strategies. He is Co-Founder of Kore, has led Central London UX teams, been a finalist in national cocktail competitions, sells antique maps in his spare time and is a passionate advocate of applying the practice of IA beyond digital spaces.