At Ford, Scott coaches fintech and data science teams. Scott has practiced experience design in a diverse sphere of industries including automotive, security, banking, public safety, transit, mobility, social, dining and nutrition. Having crafted experiences for digital and physical products for over a decade, Scott understands the power of forging connections with real humans who use our products. He shows teams how to familiarize themselves with the problem space in order to empathize with their needs, consider how they think and work, and discover poignant problems to solve in order to create and deliver meaningful value that people care about.