Sebabatso Mtimkulu is the Head of Design at Vodacom, South Africa. She is also the founder of Joy to use - User Experience Consulting. Her experience spans over 13 years, across multiple industries. She has led User Experience Design initiatives for organisations such as Standard Bank, Discovery, MTN, Momentum, Stanlib, Liberty, and others, both as employee and consultant.
Her journey has awarded the opportunity to witness the early beginnings of the User Experience Design field in South Africa. It gave her first-hand experience and exposure to the pressures and challenges faced by Designers in organisations where the practice is still maturing.
As her role evolved from practitioner to Design Head, she found it imperative to study and closely understand culture forming practices to help create conducive working environments for Designers.