Gender identity isn’t binary. But until now, our platform gave research participants two options: male or female. It wasn’t working. We spoke with ~70 people across the gender spectrum to inform changes to the way we talk about gender identity. We'll explore what we learned and changed.
Gender identity isn’t binary. But until now, the dscout platform gave research participants two options: male or female. It wasn’t working for our users, our customers, our employees, or our company. So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.
It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary. We'll share:
How we designed the research—and why we launched it
What we found from the conversations, research and prototype testing
How you now can conduct more inclusive research within our platform
How you can use the insights to make your company more inclusive