Skip to main content

Great UX, Great Business

Presented by:

Turo Lopez Sanabria

Understanding the business to deliver good UX

Nowadays it's natural to think about companies as products, products as user experiences, and good user experiences as good business… but company goals and designs have not always been on the same page. The symbiosis between Business and UX has evolved over the years, and it’s shaping the way we Designers think and craft products. In this talk, Turo will share his thoughts on how UX roots are deeply connected to the core of the business, the need to embed UX into the company strategy, and how is key for designers to be aware of the business path, many times influenced by a wide spectrum of factors often not related with interfaces, pixels and user interactions.


February 2017