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Nurturing the Customer Experience from Day 1 to Lifetime Value

Presented by:

Brandon Luong

As the saying goes, the best customers are returning ones. Statistically, repeat customers help generate 25% in revenue, so how do you build an experience to ensure you hit that mark? Customer experience analysis. By combining analytics, design, UX, agile and empathy, your team shall knock the target revenue out of the park. After the session, you can: - Understand how to use data to make strong decisions in all marketing efforts - Discover areas of improvement through human-centric frameworks and number crunching - Develop a unique experience for multiple target patrons

As the saying goes, the best customers are returning ones. Statistically, repeat customers help generate 25% in revenue, so how do you build an experience to ensure you hit that mark? Customer experience analysis. By combining analytics, design, UX, agile and empathy, your team shall knock the target revenue out of the park. After the session, you can: - Understand how to use data to make strong decisions in all marketing efforts - Discover areas of improvement through human-centric frameworks and number crunching - Develop a unique experience for multiple target patrons

Presented

February 2017

Duration

1 hour

Language

English