The Other “IA”: Improvisational Architecture for User Experience (UX) Innovation

Join Marc Majers and Todd Packer presenting how the art of improvisational comedy can assist a dynamic information architecture and the user experience.

Join Marc Majers and Todd Packer presenting how the art of improvisational comedy can assist a dynamic information architecture and the user experience. Trained as improv actors at Second City and Cabret Dada, both presenters founded Better World Day sharing a common bond to improve the lives of others. Discover how dynamic interplay, brevity, flexibility, and a growth mindset transform a product, process, and system.