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A statistically significant taxonomy

Presented by:

Matt Jukes, Jonathan Porton

The Office for National Statistics website was once referred to as “the world’s worst website” in a best-selling book, a “national embarrassment” in the Financial Times and was the subject of a Parliamentary hearing in to why it was so bad.

The website’s navigation was based on the 1400 topic National Statistics Category List (NSCL) used by statisticians to categorise their statistics. However it was never designed with a website in mind and certainly not a user centric one.

We'll talk about what we did to identify a new, user friendly information architecture, what didn't go so well and what we wished we had the time and people to do.


February 2017


35 minutes



Session time

1:25 - 2:00