We think we’re creating products, services, and software. But we’re not. We are agents of change. Our systems shape belief and behavior at scale. Experience isn’t enough. Methods, metrics, culture, and governance are shifting. To realise the future, we must get better at planning. In this spirited talk about the design of paths and goals, Peter Morville builds upon his famous “polar bear book” to reframe vision, strategy, process, and the information architecture of time; and draws from his latest book Planning for Everything to reveal four principles and six practices essential for shaping the future.