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Find yourself needing to explain what you do, but unable to clearly articulate what IA/UX/IxD are?

A lack of clarity surrounding our professions has led to a trust gap. Are we selling snake oil? Or solving problems? Who do we work for? Where do we come into the process? In order to find jobs, fill jobs, and do our jobs well, we must know what we do, why we do it, and how to articulate it. Come to World IA Day Los Angeles to learn more!

Event date
Sat, 11 February 2012

Venue, parking and transit

Humanities Building, 169, University of California, Los Angeles, CA 90095

Parking (if possible, please carpool):
Parking Lot 2 is the closest parking structure to the Humanities Building. Parking is $11 via self-service pay stations. The following campus map includes important details with information on “pay by space” parking. The Humanities Building is near Moore Hall (marked on the map):


We will be examining the communication of UX from three perspectives. This will be followed by an open discussion and Q&A period.

Before our panel begins we will watch three short presentations from Lou Rosenfeld & Peter Morville (Authors of Information Architecture for the World Wide Web), and Jorge Arango (Thematic Chair for WIAD 2012). There will also be a short presentation from Adobe, a drawing for one 6-month subscription to ProtoShare Professional Plus, and some swag for all.

UX in an Agency Setting

Jod Kaftan, Director, Experience Design, will discuss UX in an agency setting. What are the goals and tasks associated with an agency IA?

Life as an In-House IA

Weston Thompson, User Experience Lead, will discuss life as an in-house IA.

Storytelling as a Model

Max Greenhut, Manager of Content Strategy and UX Lead, will discuss storytelling as a model for how we present ourselves and our work.