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Toronto 2024

Ontario Canada


North America

Be part of World Information Architecture Day Toronto 2024!

World IA Day is a one-day annual event held in dozens of locations across the globe. It celebrates information architecture and shares knowledge and ideas from analogue to digital, from design to development, from students to practitioners, globally and locally.

Last year's event has been uploaded to YouTube! Give it a watch if you're curious to see what World IA Day Toronto is like.

Let's talk! Feel free to contact us directly via our email:

Direct donations for sponsorship purposes can be made here:

Event date
Sat, 2 March 2024

Venue, parking and transit

The venue for our event is the North Toronto Memorial Community Centre, located at 200 Eglinton Ave W, Toronto, ON M4R 1A7.

We will meet in Multipurpose Room 016.

The event will take place from 2:00 PM - 5:00 PM.


2:00 PM - 2:20 PM | Sign In + Networking

2:20 PM - 2:25 PM | Introduction and Welcome

2:25 PM - 2:35 PM | "Playlist Persona: Crafting Contextual Sound for Optimal UX" by Marcela Gonzalez, Information Architect / UX Designer at Precision Content

This session explores the pivotal role of music in shaping user experiences by curating music playlists that go beyond entertainment, considering several contexts. The session highlights the impact of varying beats per minute (BPMs) during different phases of user journey. Key messages include the importance of creating playlists to match user persona, how context-driven soundscapes contribute to an elevated and memorable user experience, and the impact of varying BPMs on user experience.

2:35 PM - 2:55 PM | "Information Models in Context" by Michael Priestley, Information Architect & Taxonomist at Avalara

The work we do matters to different roles in an organization at different times. Drawing on my IAC 2023 presentation (Integrating information models across disciplines and domains), I will share how different parts of an information model – user domain, product domain, topic taxonomies, and product taxonomies – can impact different roles and stages of UX design, development, and delivery.

2:55 PM - 3:00 PM | Break with Refreshments

3:00 PM - 3:20 PM | "IA and AI: Where Are We Now?" by Keith Schengili-Roberts, Senior Manager, Technical Writing at AMD

It's been over a year since ChatGPT first captured the headlines and the imagination of the public. There have been plenty of developments since then that are pointing how Information Architects will work with Artificial Intelligence, and what our relationship with AI will be. Keith Schengili-Roberts will look at where we have come, and survey both user's interactions with AI and how it is likely to influence IA work.

3:25 PM - 3:35 PM | "When is Coffee a Soup? Establishing Criteria For An Effective Taxonomy" by Mark Pepper, Information Architect at Paligo

Coffee is soup. I will present the criteria and how that criteria makes contextual sense. Your challenge is to change my mind.

3:35 PM - 3:40 PM | Break

3:40 PM - 4:00 PM | "Mind the Data Gap" by Bruce Esrig, Esrig Consulting

A gap in a service experience often traces back to a data gap. Fortunately, everyone on the team can relate to data gaps. Talking about the data gaps allows a team to consider how to respond: Simplify the experience so the data isn't needed? Get the data? Ask the customer for the data? Pause the experience until the customer can get the data?

4:00 PM - 4:45 PM | Panel with all speakers moderated by Josh Anderson, Information Architect at Paligo

4:45 PM - 5:00 PM | Raffles and Goodbyes

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