Angela Pesta is a UX leader and practitioner of 15 years. She is currently the UX Director at eDreams ODIGEO in Barcelona. Most recently, she's been working at Tesco in London, establishing best practices in UX and delivering experiences for products like Clubcard, Tesco.com, and hudl. Prior to that, she spent 7 years at Amazon in the US, primarily working on the Amazon Kindle team where she headed up the Kindle Store UX across the web, Kindle e-ink readers, Kindle tablet, the Amazon Fire phone, and other mobile devices. Before Amazon, Angela worked in the Silicon Valley at financial and tech companies. She has a master’s degree in industrial design from the department of Design and Industry at San Francisco State University.