Sally has been practicing information architecture, UX and content strategy for 20 years. She has worked on high-profile IA/UX projects in the private, charity and public sectors, which have enabled content, digital and organisational transformation at scale.
Sally likes to connect people, share knowledge and communicate complex concepts simply. She values learning through doing, working closely with users and stakeholders, and having a mindset of continual learning.
Her current interest areas are semantic metadata, ontologies and knowledge graphs, and how to use AI to enable IA.
Sally is co-curating the 2025 edition of World IA Day London.