Presented by:
Kevin Hawkins
Building a product that anyone can use comes with inherent challenges. Kevin will talk you through the steps he took to become more customer-centric. He'll offer insight into:
- The cultural context
- How usability labs enabled them to understand language and culture differences
- How they were able to increase loyalty at point of sale
- How how these changes fit in with the undercurrent of a large merger
Topics
Language
English