Skip to main content

How to Design Products for Everyone

Presented by:

Kevin Hawkins

Building a product that anyone can use comes with inherent challenges. Kevin will talk you through the steps he took to become more customer-centric. He'll offer insight into:

  1. The cultural context
  2. How usability labs enabled them to understand language and culture differences
  3. How they were able to increase loyalty at point of sale
  4. How how these changes fit in with the undercurrent of a large merger