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Event date
Sat, 18 February 2017

Venue, parking and transit

Philosophie: 1615 16th St, Santa Monica, CA 90404

The building with the circle window is Philosophie.

  • Street parking
  • $2 for 24 hours at the Metro Expo Line parking lot next door
  • Take the Metro Expo Line to 17th/SMC Station


8:00 AM - 9:00 AM

Registration & Networking

9:00 AM - 9:15 AM

Welcome & Introductions

Presented by: Grace Lau

9:15 AM - 10:00 AM

Shoot for the Moon: How UX Strategy can transform the world

User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. Jaime will discuss her role in defining the UX Strategy for the futuristic transportation system called Hyperloop.

Presented by: Jaime Levy - Author, college professor and User Experience consultant

10:00 AM - 10:30 AM

Be An Information Superhero

Did you know that as a digital professional you have a superpower? You have the skills, gumption and connections to curate, create, structure and disseminate information with a speed and a reach unlike any other time in human history. After this talk, you'll emerge with an S on your chest and the knowledge that you truly do have the ability to save lives, to vanquish the status quo and to change the world. 

Presented by: Taj Bates - Digital Consultant & Entrepreneur

10:30 AM - 10:50 AM

Morning Break

Sponsored by: Perficient Digital

10:50 AM - 11:20 AM

The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words?

You start with a big gray box. The hero image. A promotional photo. “Picture goes here.” But is your visual content working as hard as it could? Does it support other content? Other interactions? The rest of the design? I’ll demonstrate my photography optimization system, showing how to objectively -- well, mostly objectively -- judge visual content on a 1,000-word scale, so you can select (or help select) better images for your websites and apps.

Presented by: Eric Beteille - Senior Content Strategist, The Walt Disney Company

11:20 AM - 12:15 PM

Other People's Problems

Mentoring can be hard; asking for help can be scary, and giving it can be even worse, but no more! Watch breathlessly as Lynn and Chris reveal the secrets of top mentors!  Thrill to exotic tales of mentoring in the wild! Learn the one easy trick to getting twice the help in the half the time! Bring your business card and an open heart as we share the secrets to world-class peer-mentoring.

Presented by:
Lynn Boyden - Information Architect at USC and Adjunct Lecturer at UCLA.​​
Chris Chandler - Product Strategy Practice Lead at Philosophie

12:15 PM - 1:45 PM

Lunch and Learn

Tables are themed. You are welcome to seat yourself by theme of interest.

Sponsored by: TEKsystems Digital Services

1:45 PM - 2:15 PM

How data becomes information at Metro

We live in extraordinary times. While Los Angeles presents some of the toughest mobility challenges in America, the world is experiencing levels of transportation innovation unprecedented in recent memory. And these changes are in turn redefining what an agency like Metro should be.

Metro is a treasure-trove of data. But what data is usable, what data is customer-friendly, what data is relevant? Learn about how Metro transforms transit data to customer information in Apple Maps, Google Maps, and countless other travel apps.

Presented by:
Colin Peppard – Innovation Manager for Outreach and Strategic Relationships, Metro
Lan-Chi Lam – Director of Communications, Metro

2:15 PM - 3:10 PM

Converging Roles and Disciplines: UX/IA/SEO/Content Strategy

In today’s world, organizations are required to rethink how to architect and manage information to maintain a competitive and organizational edge. Many are embracing strategies that are more flexible, moving away from isolated systems and departmental silos. These organizations recognize the need for information to be structured so that it is clear, usable, findable and understandable.

As information architects, taxonomists, content strategists, UX designers, what are your perspectives on how you approach information strategy and structure? How does your work align with the work by SEO and BAs?

The aim is to identify how closely aligned these various practices are and how their applications of information strategy and structure may provide real benefit for the theory and professional practice of user experience design and eventually, the quality of everyday life and work.

Jennifer McCutchen - Content Strategy Lead, Fjord

Lizzy Bentley -  Principal, Story by Design
Elaine Chu - Director of Taxonomy, Tradesy
Amy Haupl - Sr. Director, UX Design, Research and Strategy, LegalZoom
Jackie Joyce - Sr. Manager, Content Merchandising, Netflix
Carol Rossi - Sr. Director, User Experience Research, Edmunds

3:10 PM - 3:30 PM

Afternoon Break

Sponsored by UCLA iSchool

3:30 PM - 3:40 PM

Lightning Talks - Agile Heuristics

A tool for implementing IA heuristics with every design

By the end of this lightning talk, you will have a useful tool to apply IA heuristics for every agile design project. This will help increase the design quality consistency, solidify the UX team credibility, and apply high standards to design excellent experiences.

Presented by: 
Lara Fedoroff - Host and Founder, UX-radio

3:40 PM - 3:50 PM

Lightning Talks - More Than The Game

More Than The Game: The Extensive World of a League of Legends UX Designer

An inside look at the surprisingly expansive and challenging UX problem spaces of one of the most played video games in the world: League of Legends. Will focus on the growing opportunities for UX Designers in the gaming industry.

Presented by:
Weszt Hart - Senior UX Designer, Riot Games

3:50 PM - 4:00 PM

Lightning Talks - Spokeo Personas

A look at the need for personas, how to gather your research, analyzing the data, selling it to your stakeholders, and using it to drive your design thinking.

Presented by:
Eugene Kim - UX Strategist/Designer, QuanticMind

4:00 PM - 4:10 PM

Lightning Talks - Team Safety

How to measure and develop high performing teams

Team Safety is crucial to building an effective, high performing team, which values trust, transparency, and collaboration. This talk will cover what team safety is, why it’s important, how to measure it, and some tips and tactics for improving it. 

Presented by:
Sarah Stern - Director of Service Design, LootCrate

4:10 PM - 4:50 PM

Closing Talk

Presented by: Nate Bolt - Founder, Ethnio

4:50 PM - 5:00 PM

Closing Remarks and Raffle

Presented by: Grace Lau